TikTok Ad Targeting & Audience in Australia 2024

by Werner Geyser Last Updated: February 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Australia. TikTok Ad Targeting in Australia now has more than 12.4M Audience.

In January 2026, Ad Targeting in Australia exceeds 12M.

In February 2026, Ad Targeting in Australia exceeds 12.4M, an increase of +342K, and the GDP per capita in Australia is $51.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Australia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    6.6M
    53.66%
  • FEMALE
    5.7M
    46.34%

TikTok Targeting Audience Australia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    3M
    24.81%
  • 25-34
    5.9M
    48.13%
  • 35-44
    1.6M
    13.65%
  • 45-54
    927K
    7.46%
  • 55+
    737K
    5.93%

TikTok Targeting Audience Australia Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    3.1M
    77.55%
  • Samsung
    724K
    17.63%
  • OPPO
    109K
    2.65%
  • Xiaomi
    21K
    0.51%
  • Vivo
    20K
    0.49%
  • HUAWEI
    11K
    0.27%
  • Motorola
    9K
    0.22%
  • RealMe
    7K
    0.17%
  • Nokia
    5K
    0.12%
  • OnePlus
    3K
    0.07%
  • Infinix
    3K
    0.07%
  • TECNO
    2K
    0.05%
  • Honor
    2K
    0.05%
  • Zen Admire Unity
    1K
    0.02%
  • ZTE
    1K
    0.02%
  • SONY
    1K
    0.02%
  • LG
    1K
    0.02%
  • ITEL
    1K
    0.02%
  • Discovery
    1K
    0.02%

TikTok Targeting Audience Australia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    12M
    81.72%
  • Tamil
    406K
    2.75%
  • Spanish
    249K
    1.69%
  • Vietnamese
    157K
    1.07%
  • Telugu
    150K
    1.02%
  • Indonesian
    150K
    1.02%
  • Italian
    133K
    0.9%
  • Portuguese
    125K
    0.85%
  • Hindi
    124K
    0.84%
  • French
    121K
    0.82%
  • Malayalam
    98K
    0.66%
  • Arabic
    91K
    0.62%
  • Dutch
    79K
    0.54%
  • Japanese
    75K
    0.51%
  • Thai
    70K
    0.47%
  • Swedish
    67K
    0.45%
  • Traditional Chinese
    66K
    0.45%
  • Turkish
    63K
    0.43%
  • Polish
    61K
    0.41%
  • Malay
    61K
    0.41%
  • Punjabi
    59K
    0.4%
  • Russian
    50K
    0.34%
  • Kannada
    45K
    0.31%
  • Korean
    35K
    0.24%
  • Gujarati
    25K
    0.17%
  • Hungarian
    24K
    0.16%
  • Finnish
    24K
    0.16%
  • Romanian
    23K
    0.16%
  • Marathi
    22K
    0.15%
  • German
    14K
    0.09%
  • Greek
    8K
    0.05%
  • Hebrew
    6K
    0.04%
  • Ukrainian
    4K
    0.03%
  • Bengali
    4K
    0.03%
  • Rajasthani
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Czech
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Australia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    8.3M
    6.12%
  • Food & Beverage
    8.3M
    6.11%
  • News & Entertainment
    8.2M
    6.04%
  • Beauty & Personal Care
    7.8M
    5.75%
  • Games
    7.7M
    5.68%
  • Business Services
    7.6M
    5.61%
  • Travel
    7.3M
    5.36%
  • Apparel & Accessories
    7.2M
    5.3%
  • Life Services
    7.2M
    5.29%
  • Household Products
    6.8M
    5.04%
  • Tech & Electronics
    6.8M
    5.02%
  • Financial Services
    6.6M
    4.85%
  • Appliances
    6.5M
    4.8%
  • Vehicles & Transportation
    6.4M
    4.76%
  • Home Improvement
    6.4M
    4.7%
  • Education
    6.1M
    4.53%
  • Baby, Kids & Maternity
    5.8M
    4.25%
  • Pets
    5.6M
    4.11%
  • Sports & Outdoors
    5.3M
    3.89%
  • E-Commerce
    3.8M
    2.8%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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