TikTok Ad Targeting & Audience in Brazil 2024

by Werner Geyser Last Updated: February 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Brazil. TikTok Ad Targeting in Brazil now has more than 157.8M Audience.

In January 2026, Ad Targeting in Brazil exceeds 152.8M.

In February 2026, Ad Targeting in Brazil exceeds 157.8M, an increase of +5M, and the GDP per capita in Brazil is $6.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Brazil Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    91.2M
    57.81%
  • FEMALE
    66.5M
    42.19%

TikTok Targeting Audience Brazil Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    30.7M
    19.51%
  • 25-34
    62.3M
    39.52%
  • 35-44
    26.5M
    16.84%
  • 45-54
    18.4M
    11.69%
  • 55+
    19.6M
    12.45%

TikTok Targeting Audience Brazil Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    24.2M
    37.61%
  • Apple
    20.4M
    31.71%
  • Motorola
    10.7M
    16.64%
  • Xiaomi
    7.2M
    11.2%
  • LG
    736K
    1.14%
  • OPPO
    363K
    0.56%
  • RealMe
    362K
    0.56%
  • Infinix
    153K
    0.24%
  • Nokia
    121K
    0.19%
  • TECNO
    31K
    0.05%
  • HUAWEI
    22K
    0.03%
  • OnePlus
    11K
    0.02%
  • ZTE
    8K
    0.01%
  • Vivo
    8K
    0.01%
  • Honor
    8K
    0.01%
  • ITEL
    5K
    0.01%
  • SONY
    3K
    0%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Brazil Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Portuguese
    156M
    90.97%
  • English
    5.7M
    3.36%
  • Spanish
    2.9M
    1.72%
  • Tamil
    2.5M
    1.5%
  • Telugu
    857K
    0.5%
  • Swedish
    692K
    0.4%
  • Vietnamese
    500K
    0.29%
  • Turkish
    385K
    0.22%
  • Traditional Chinese
    362K
    0.21%
  • French
    292K
    0.17%
  • Italian
    203K
    0.12%
  • Romanian
    188K
    0.11%
  • Thai
    136K
    0.08%
  • Russian
    127K
    0.07%
  • Korean
    77K
    0.04%
  • Japanese
    73K
    0.04%
  • German
    44K
    0.03%
  • Arabic
    34K
    0.02%
  • Ukrainian
    24K
    0.01%
  • Malayalam
    23K
    0.01%
  • Indonesian
    22K
    0.01%
  • Dutch
    21K
    0.01%
  • Finnish
    20K
    0.01%
  • Polish
    18K
    0.01%
  • Malay
    13K
    0.01%
  • Kannada
    13K
    0.01%
  • Hungarian
    12K
    0.01%
  • Hindi
    12K
    0.01%
  • Marathi
    6K
    0%
  • Hebrew
    6K
    0%
  • Gujarati
    5K
    0%
  • Czech
    5K
    0%
  • Bengali
    4K
    0%
  • Punjabi
    3K
    0%
  • Greek
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Brazil Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    99.2M
    7.35%
  • News & Entertainment
    91.4M
    6.77%
  • Games
    86.4M
    6.4%
  • Business Services
    86.1M
    6.38%
  • Beauty & Personal Care
    84M
    6.22%
  • Life Services
    79M
    5.85%
  • Food & Beverage
    78.8M
    5.84%
  • Tech & Electronics
    74.7M
    5.53%
  • Apparel & Accessories
    71.4M
    5.29%
  • Travel
    68.3M
    5.06%
  • Household Products
    68.3M
    5.06%
  • Vehicles & Transportation
    67M
    4.97%
  • Home Improvement
    64.2M
    4.76%
  • Education
    63M
    4.67%
  • Appliances
    56M
    4.15%
  • Financial Services
    52.7M
    3.9%
  • Baby, Kids & Maternity
    52.5M
    3.89%
  • Sports & Outdoors
    42M
    3.11%
  • E-Commerce
    35.6M
    2.64%
  • Pets
    29.2M
    2.16%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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