TikTok Ad Targeting & Audience in Switzerland 2024

by Werner Geyser Last Updated: February 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Switzerland. TikTok Ad Targeting in Switzerland now has more than 2.7M Audience.

In January 2026, Ad Targeting in Switzerland exceeds 2.5M.

In February 2026, Ad Targeting in Switzerland exceeds 2.7M, an increase of +240K, and the GDP per capita in Switzerland is $86.6K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Switzerland Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    1M
    37.59%
  • FEMALE
    1.7M
    62.41%

TikTok Targeting Audience Switzerland Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.04%
  • 18-24
    629K
    22.84%
  • 25-34
    910K
    33.04%
  • 35-44
    528K
    19.17%
  • 45-54
    435K
    15.8%
  • 55+
    251K
    9.11%

TikTok Targeting Audience Switzerland Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    528K
    66.17%
  • Samsung
    207K
    25.94%
  • OPPO
    21K
    2.63%
  • Xiaomi
    16K
    2.01%
  • HUAWEI
    10K
    1.25%
  • OnePlus
    2K
    0.25%
  • Nokia
    2K
    0.25%
  • Zen Admire Unity
    1K
    0.13%
  • ZTE
    1K
    0.13%
  • Vivo
    1K
    0.13%
  • TECNO
    1K
    0.13%
  • SONY
    1K
    0.13%
  • RealMe
    1K
    0.13%
  • Motorola
    1K
    0.13%
  • LG
    1K
    0.13%
  • Infinix
    1K
    0.13%
  • ITEL
    1K
    0.13%
  • Honor
    1K
    0.13%
  • Discovery
    1K
    0.13%

TikTok Targeting Audience Switzerland Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • German
    1.3M
    32.19%
  • English
    801K
    18.96%
  • French
    738K
    17.47%
  • Italian
    273K
    6.46%
  • Portuguese
    180K
    4.26%
  • Tamil
    156K
    3.69%
  • Spanish
    137K
    3.24%
  • Turkish
    93K
    2.2%
  • Telugu
    59K
    1.4%
  • Russian
    54K
    1.28%
  • Polish
    38K
    0.9%
  • Swedish
    35K
    0.83%
  • Romanian
    35K
    0.83%
  • Arabic
    32K
    0.76%
  • Malayalam
    28K
    0.66%
  • Dutch
    27K
    0.64%
  • Hungarian
    22K
    0.52%
  • Traditional Chinese
    21K
    0.5%
  • Vietnamese
    20K
    0.47%
  • Kannada
    15K
    0.36%
  • Thai
    12K
    0.28%
  • Malay
    12K
    0.28%
  • Ukrainian
    10K
    0.24%
  • Indonesian
    10K
    0.24%
  • Japanese
    9K
    0.21%
  • Hindi
    9K
    0.21%
  • Greek
    7K
    0.17%
  • Finnish
    7K
    0.17%
  • Marathi
    4K
    0.09%
  • Korean
    4K
    0.09%
  • Gujarati
    4K
    0.09%
  • Punjabi
    3K
    0.07%
  • Czech
    3K
    0.07%
  • Rajasthani
    1K
    0.02%
  • Oriya
    1K
    0.02%
  • Hebrew
    1K
    0.02%
  • Haryanavi
    1K
    0.02%
  • Bihari
    1K
    0.02%
  • Bengali
    1K
    0.02%
  • Assamese
    1K
    0.02%

TikTok Switzerland Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    1.5M
    6.01%
  • News & Entertainment
    1.4M
    5.9%
  • Beauty & Personal Care
    1.4M
    5.81%
  • Life Services
    1.4M
    5.77%
  • Apparel & Accessories
    1.4M
    5.64%
  • Business Services
    1.4M
    5.64%
  • Food & Beverage
    1.4M
    5.63%
  • Games
    1.4M
    5.57%
  • Travel
    1.3M
    5.35%
  • Tech & Electronics
    1.3M
    5.2%
  • Appliances
    1.3M
    5.15%
  • Home Improvement
    1.2M
    5.09%
  • Financial Services
    1.2M
    5.04%
  • Household Products
    1.2M
    4.98%
  • Education
    1.2M
    4.78%
  • Vehicles & Transportation
    1.2M
    4.74%
  • E-Commerce
    1M
    4.3%
  • Sports & Outdoors
    1M
    4.04%
  • Pets
    723K
    2.85%
  • Baby, Kids & Maternity
    636K
    2.51%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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