TikTok Ad Targeting & Audience in Japan 2024

by Werner Geyser Last Updated: February 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Japan. TikTok Ad Targeting in Japan now has more than 47.5M Audience.

In January 2026, Ad Targeting in Japan exceeds 43.4M.

In February 2026, Ad Targeting in Japan exceeds 47.5M, an increase of +4.1M, and the GDP per capita in Japan is $40.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Japan Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    22.1M
    46.64%
  • FEMALE
    25.3M
    53.36%

TikTok Targeting Audience Japan Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    9M
    19.08%
  • 25-34
    15.2M
    32%
  • 35-44
    11.1M
    23.4%
  • 45-54
    6.9M
    14.65%
  • 55+
    5.1M
    10.86%

TikTok Targeting Audience Japan Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    11.7M
    77.15%
  • Samsung
    1.7M
    11.64%
  • SONY
    705K
    4.61%
  • OPPO
    453K
    2.96%
  • Xiaomi
    292K
    1.91%
  • HUAWEI
    124K
    0.81%
  • LG
    48K
    0.31%
  • Vivo
    28K
    0.18%
  • RealMe
    16K
    0.1%
  • Motorola
    16K
    0.1%
  • ZTE
    9K
    0.06%
  • OnePlus
    6K
    0.04%
  • Honor
    6K
    0.04%
  • Infinix
    4K
    0.03%
  • TECNO
    2K
    0.01%
  • Zen Admire Unity
    1K
    0.01%
  • Nokia
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Japan Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Japanese
    42.6M
    85.71%
  • English
    3.4M
    6.85%
  • Vietnamese
    1.1M
    2.41%
  • Traditional Chinese
    527K
    1.06%
  • Indonesian
    383K
    0.77%
  • Korean
    341K
    0.69%
  • Portuguese
    206K
    0.41%
  • Tamil
    135K
    0.27%
  • Thai
    134K
    0.27%
  • Spanish
    107K
    0.21%
  • Turkish
    86K
    0.17%
  • Malay
    85K
    0.17%
  • Telugu
    76K
    0.15%
  • Russian
    66K
    0.13%
  • Hindi
    64K
    0.13%
  • Swedish
    42K
    0.08%
  • Polish
    42K
    0.08%
  • Malayalam
    33K
    0.07%
  • Dutch
    29K
    0.06%
  • French
    24K
    0.05%
  • Marathi
    23K
    0.05%
  • Italian
    16K
    0.03%
  • Romanian
    15K
    0.03%
  • Kannada
    15K
    0.03%
  • Arabic
    12K
    0.02%
  • Punjabi
    8K
    0.02%
  • German
    8K
    0.02%
  • Ukrainian
    5K
    0.01%
  • Gujarati
    5K
    0.01%
  • Finnish
    5K
    0.01%
  • Hebrew
    3K
    0.01%
  • Bengali
    3K
    0.01%
  • Hungarian
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Japan Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    29.5M
    7.38%
  • Apps
    29.4M
    7.34%
  • Games
    27M
    6.75%
  • Beauty & Personal Care
    26.3M
    6.56%
  • Business Services
    26.2M
    6.54%
  • Apparel & Accessories
    24.6M
    6.15%
  • Life Services
    24M
    6%
  • Food & Beverage
    23.6M
    5.9%
  • Household Products
    22.9M
    5.73%
  • Appliances
    20M
    5.01%
  • Tech & Electronics
    19.2M
    4.8%
  • Financial Services
    18.9M
    4.72%
  • Travel
    18.7M
    4.67%
  • Home Improvement
    18.1M
    4.53%
  • Education
    15.6M
    3.9%
  • Vehicles & Transportation
    15.1M
    3.77%
  • Pets
    12.4M
    3.11%
  • Sports & Outdoors
    10.6M
    2.65%
  • E-Commerce
    10.6M
    2.64%
  • Baby, Kids & Maternity
    7.4M
    1.85%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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