TikTok Ad Targeting & Audience in Poland 2024

by Werner Geyser Last Updated: February 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Poland. TikTok Ad Targeting in Poland now has more than 14.2M Audience.

In January 2026, Ad Targeting in Poland exceeds 14.3M.

In February 2026, Ad Targeting in Poland exceeds 14.2M, an increase of -78K, and the GDP per capita in Poland is $15.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Poland Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    5.3M
    37.73%
  • FEMALE
    8.8M
    62.27%

TikTok Targeting Audience Poland Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    3M
    21.47%
  • 25-34
    4.8M
    33.86%
  • 35-44
    3M
    21.15%
  • 45-54
    2.1M
    14.77%
  • 55+
    1.2M
    8.74%

TikTok Targeting Audience Poland Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    1.9M
    39.81%
  • Samsung
    1.5M
    31.05%
  • Xiaomi
    684K
    14.07%
  • OPPO
    223K
    4.59%
  • Motorola
    148K
    3.05%
  • HUAWEI
    127K
    2.61%
  • RealMe
    125K
    2.57%
  • Vivo
    54K
    1.11%
  • LG
    16K
    0.33%
  • OnePlus
    13K
    0.27%
  • Honor
    9K
    0.19%
  • Nokia
    6K
    0.12%
  • SONY
    5K
    0.1%
  • Zen Admire Unity
    1K
    0.02%
  • ZTE
    1K
    0.02%
  • TECNO
    1K
    0.02%
  • Infinix
    1K
    0.02%
  • ITEL
    1K
    0.02%
  • Discovery
    1K
    0.02%

TikTok Targeting Audience Poland Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Polish
    13.1M
    73.95%
  • English
    2M
    11.4%
  • Russian
    662K
    3.74%
  • Tamil
    467K
    2.64%
  • Ukrainian
    404K
    2.28%
  • Portuguese
    146K
    0.82%
  • Telugu
    128K
    0.72%
  • Turkish
    118K
    0.67%
  • Swedish
    117K
    0.66%
  • German
    103K
    0.58%
  • Spanish
    91K
    0.51%
  • Vietnamese
    84K
    0.47%
  • Traditional Chinese
    52K
    0.29%
  • French
    44K
    0.25%
  • Romanian
    34K
    0.19%
  • Italian
    31K
    0.17%
  • Thai
    20K
    0.11%
  • Korean
    13K
    0.07%
  • Japanese
    13K
    0.07%
  • Dutch
    9K
    0.05%
  • Arabic
    8K
    0.05%
  • Indonesian
    7K
    0.04%
  • Czech
    7K
    0.04%
  • Hungarian
    6K
    0.03%
  • Hindi
    5K
    0.03%
  • Finnish
    5K
    0.03%
  • Malayalam
    4K
    0.02%
  • Malay
    3K
    0.02%
  • Greek
    3K
    0.02%
  • Marathi
    2K
    0.01%
  • Kannada
    2K
    0.01%
  • Rajasthani
    1K
    0.01%
  • Punjabi
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Hebrew
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Gujarati
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Bengali
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Poland Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    7.9M
    5.86%
  • News & Entertainment
    7.8M
    5.78%
  • Games
    7.6M
    5.6%
  • Apparel & Accessories
    7.5M
    5.58%
  • Beauty & Personal Care
    7.5M
    5.52%
  • Food & Beverage
    7.4M
    5.47%
  • Life Services
    7.3M
    5.43%
  • Home Improvement
    7M
    5.19%
  • Business Services
    7M
    5.18%
  • Household Products
    7M
    5.15%
  • Appliances
    6.9M
    5.1%
  • Travel
    6.9M
    5.09%
  • Tech & Electronics
    6.9M
    5.07%
  • E-Commerce
    6.8M
    5%
  • Vehicles & Transportation
    6.8M
    5%
  • Sports & Outdoors
    6.2M
    4.61%
  • Financial Services
    6.2M
    4.61%
  • Education
    5.5M
    4.06%
  • Baby, Kids & Maternity
    5.2M
    3.87%
  • Pets
    3.8M
    2.82%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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